If you think you have an idea that’s groundbreaking and have little to no knowledge on how to proceed on safeguarding it, read on.
An idea that’s disruptive and provides a radical solution to commonly faced problems can be worth millions, and that’s what the new age entrepreneurs are best at—providing a unique solution that delivers!
A trademark is the most potent weapon in any entrepreneur’s arsenal and can safeguard their idea/product from possible infringement or misuse.
A trademark can be a single word, a short phrase, a design, a symbol or a combination of all of these which identifies or distinguishes the goods or services of a person, a company from those of its competitors.
In short, it’s something you are going to need if you wish to brand your business and build a reputation in the market by making your products stand out.
Registering your trademark is the quickest and most cost-effective way to ensure legal exclusivity for the use of the name, logo etc.
By registering a trademark one can to some extent, reduce the risk of the use of their trademark by others. Imagine getting a legal notice from a lawyer asking you to stop using the name the company you thought you owned.
You can easily increase the value of your brand among potential buyers who will be willing to pay more, all thanks to your branding and reputation in the market.
Getting a nationwide coverage for your trademark is way more convenient and safe than getting your rights restricted to a specific area or region where you are operating currently.
Not registering your trademark is like opening up your business to possible exploitation by rivals and that is one the things that every entrepreneur would rather like to avoid.
Therefore, if you still haven’t registered your trademark, then you need to give it a hard thought. After all, your business is like your baby, and it expects the same kind of protection from you like your kid would!