Brand value is an intangible asset that companies are ready to spend millions on brand. In easier words, the brand value is the awareness and knowledge about the brand. The brand value holds a high position. Often, the buyers forget the product's name and remember the brand name; like, people often refer to instant noodles as Maggi. Maggi is a brand name under the business group Nestle, and the product is instant noodles, but the brand name became synonymous with the product.
Brand equity is the set of assets or liabilities forming the brand visibility, association of the brand, and the customers' loyalty that raises or decreases the value of the product taken into consideration.
On the other hand, the brand value is the financial credibility of the brand.