With the advent of New Rules 2017, the registration procedure has become hassle-free for a common man by reducing compliance for registration. The New Rules focuses more on promoting digital filing for registration of TM. Concessions have been provided on e-filing of forms by the Government.
If you own have worked hard to stand out in the crowd to build its brand.
It creates a good i.e. Goodwill your brand among customers and ensures their loyalty by showing that you care about it.
The registration gives a person an exclusive right to use a trademark whether as an owner or as a licence holder or any other right holder.
It can be used as evidence as per Law in case of litigation against infringement.
Registration of trademark provides ten years which is renewable every ten years.
Thus in the period, you don’t have to worry about ceasing orders for infringing the rights of other registered marks. Thus, productive time of the company.
Registration ensures that your unique name to any other brand hence, saving its
Registration of a trademark establishes a legally tenable position.
It gives the right to use registered mark “®” to the owner which otherwise is prohibited to use.
It makes your brand legally enforceable by giving a right to take civil as well as criminal action against Trademark infringement.
With the introduction of MADRID system, now with a single application, registration can be applied for multiple territories by paying prescribed fee in the currency.
Further, registration in India is a legal requirement to apply internationally.
Hence, it helps in global exposure.
The major drawback of prior Rules been set back by introducing a less number of E-forms. A concession on Government filing on E-filing. Further, via you may intimate the official authorities.
Thus, the overall procedure has now for a common man by making.
A registered trademark is an asset an organisation which needs to against infringement. It can be bought, sold or assigned like any other asset.
It the assets side of the balance sheet.
Hence, the registration of a trademark is advisable to enjoy the above merits.
Registration of a TM creates an in the mind of the customers and removes ambiguity from the public.